Small Business Week Spotlight: William Roberts Electric, MA

Cash flow can be a significant challenge for small businesses experiencing substantial growth. Without the support of a bank to help bridge the gap between paying employees and receiving payment, things can quickly take a downturn.

Dennis Roberts owns William Roberts Electric (WRE) in Wilbraham, MA. His company has nearly 50 electricians specializing in temperature controls on large-scale projects for commercial clients. Due to the nature of their work, the company typically receives payment 60 to 90 days per invoice, leading to a lot cash flow.

At one point, WRE handled several significant projects, including work for MGM Springfield. Dennis sought a credit line from Country Bank to eliminate the stress of meeting payroll. The process was straightforward: a discussion with his commercial lender, Seth Arvanites, who reviewed the company’s financials and advised on an agreement on the credit line amount and terms. As the company expanded and took on more projects in Boston, his electricians began working overtime to complete expedited projects, leading to unexpected costs. With all these jobs in progress but delayed payments, Dennis used his credit line to support his business needs and reached out again to Seth Arvanites when he needed to increase his credit line.

“Seth came to my office, reviewed my financials, and arranged a quick turnaround with funds being advanced to my business account within a day,” Dennis said. “He was there for me, saying exactly what I needed to hear at the right time. He reassured me, saying, ‘I understand what you’re doing. I understand what you need, and we’re here to help you.'”

Those words left a lasting impression on Dennis. Country Bank provided reassurance when he needed support and helped him realize that he had more than just a banking partnership—he had advocates supporting him. This long-term relationship with the bank has been instrumental in the growth and success of William Roberts Electric.

“[Seth] reassured me, saying, ‘I understand what you’re doing. I understand what you need, and we’re here to help you.'” Dennis Roberts, Owner.