Country Bank Earns Gold and Silver NEFFIE Awards from the New England Financial Marketing Association

Country Bank, a full-service financial institution serving Central and Western Massachusetts, is pleased to announce it has received two marketing awards from the New England Financial Marketing Association. The Bank earned a Gold Award for its 175th Anniversary Campaign, and a Silver Award for its “Other Banks Don’t Have” campaign.

The 175th Anniversary Campaign celebrated 175 years of serving customers and communities since Country Bank’s founding in 1850. It honored the Bank’s history and the people and relationships that have shaped its success, connecting that legacy with its vision for the future and its continued commitment to making a difference.

The “Other Banks Don’t Have” campaign highlighted what sets Country Bank apart by featuring its people and bringing its unique personality and commitment to customers to life during the opening of its new Springfield location.

“Our 175th anniversary was an opportunity to tell a story that belongs to generations of customers, team members and community partners,” said Shelley Regin, Chief Marketing & Community Relations Officer at Country Bank. “I am incredibly proud of our team, whose creativity, dedication and collaboration brought this milestone campaign to life. We are also grateful to our agency partner, FMS, for helping translate our vision into meaningful, memorable marketing. These awards recognize the talent and shared commitment behind work that reflects who we are and the difference we strive to make.”

“Each year, the NEFFIE Awards recognize the outstanding marketing work of banks and credit unions across New England, celebrating the creativity, strategy and talent that bring their brands to life,” said Kerri Madnick, President of the New England Financial Marketing Association. “Country Bank’s award-winning campaigns demonstrate the power of storytelling to celebrate a legacy, communicate what makes an institution distinctive and build meaningful connections with customers and communities.”